We learn by asking questions which brings me to the topic of referrals. The other day I received a call from an agent who said she might have a possible referral. My company has a great internet presence so not sure if she found me from there or active rain or localism.com. Any way, my interest was peaked so I asked her to tell me about.
The first thing she mentioned was the prospect needed a "lot of nurturing" which could be a good or bad thing. Before I could ask what that meant she asked me if I would be handling the referral personally. I replied it would depend on price range, area and needs of prospects. I further explained that my company has wonderful agents and I would match the client to the agent that would be best suited to help. Having done a lot of relocation for a fortune 500 company this seemed reasonable to match the prospect to the most qualified for the situation. The agent then said, "I just wanted to know if you would be handling it. Thank you for your time," and hung up.
Most Realtors out there in blog land and elsewhere are independent contractors and running their own business. A broker or relocation director has an obligation to qualify leads before accepting them. A broker, relocation coordinator or agent should investigate who will be handling the lead when referred out respectively. An agent that blindly accepts any lead when they may not be the best choice is imprudent. For example, Fort Worth, TX and the D/FW Metroplex is a big place with lots of Fort Worth Homes and my company has a general policy to focus on areas and refer out if a prospect is out of our area of expertise. This focus has doubled our business in the last year because as a group we are not all over 120 square miles. Often, our clients are pleased that we are interested in their interests before our commissons. We have also made great relationships with other agents around the Metroplex which has been invaluable.
I never did find out who the agent was or the prospect. What I do know is an opportunity for the prospect to be matched based on his/her needs was lost due to a lack of investigation.
Alexander Chandler, ABR, GRI
Alexander Chandler Realty
817-806-4100
